Repair the past, strengthen the future with Aveda's new Botanical Repair™ Bond-Building Pre-Shampoo Treatment

Available now

This plant-powered treatment builds new bonds at the hair’s cortex for intensive hair repair and strengthening from the inside out.

Damage is a leading hair concern for consumers globally. From past color or chemical treatments to daily heat styling or the drying effects of the sun, hair damage makes its mark—but not anymore. Aveda, the purpose-driven pioneer of plant-powered, high-performance hair care, has announced the launch of its first pre-shampoo treatment that transforms even extremely damaged hair. The NEW Botanical Repair™ Bond-Building Pre-Shampoo Treatment is vegan, 97% naturally derived¹, and provides intensive repairing power, building new bonds within the hair cortex for restorative strengthening.

AVEDA’S BOTANICAL REPAIR COLLECTION
The Botanical Repair™ Bond-Building Pre-Shampoo Treatment joins Aveda’s Botanical Repair™ collection that builds new bonds and helps reverse past damage, repairs present damage and helps strengthen to protect against future damage with its innovative, plant-powered triple action strengthening technology:

Repair at the cortex. Aveda’s plant-derived bond building molecule penetrates deep within the cortex to build new bonds for stronger hair.
Prevent at the cuticle. Aveda’s nourishing macro green blend of emollient rich Green Tea Seed, Avocado Oil and certified organic Sacha Inchi smooths and seals the hair cuticle without silicones.
Protect at the F-layer. Aveda’s Protective Bio-Shield Complex derived from coconut and corn ingredients creates a lightweight veil that mimic the hair’s F-layer for radiant shine from root to tip.

¹ Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.

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