Aveda unveils limited-edition Holiday capsule collection with couturier Iris van Herpen

Introducing a conscious gifting collection that celebrates high style and high science united by nature

Available October 2023
^{(press release under embargo until October 1, 2023, 8:00 AM)}

Aveda, the high-performance vegan hair care brand with a mission to care for the world, is proud to announce an exclusive, limited-edition collaboration in partnership with renowned Dutch fashion designer and couturier Iris van Herpen for Holiday 2023 – the first beauty collaboration of its kind for van Herpen. Combining the couturier’s avant-garde style with Aveda's commitment to sustainability, the capsule collection of limited-edition hair accessories and gift packaging emphasizes high style and high science, united by nature.

“This collection captures a future-forward vision for the holidays and embodies the limitless beauty of nature,” shares Iris van Herpen. “The visual inspiration of this collection was drawn from the relationships between living organisms and their physical environments in all its layers and nuances – a constant dialogue between nature and ourselves.”

Download the full press release here: