Aveda Launches Vegan, Multi-Benefit Bond Building Styling Creme within Award-Winning Botanical Repair™ Franchise

New Botanical Repair™ Bond Building Styling Creme builds bonds, provides flexible hold, and smooths frizz for up to 72 hours^[1]

Aveda, the high-performance hair care brand with a mission to care for the world, has introduced the first styling product within the brand’s bond-building franchise: Botanical Repair™ Bond Building Styling Creme. This vegan and 98% naturally derived^[2] multi-benefit styling cream adds flexible hold and smooths frizz while building bonds for repaired, stronger hair. Powered by the Botanical Repair™ 3-layer hair repair technology, Botanical Repair™ Bond Building Styling Creme strengthens and repairs from the inside out, while giving a smooth, lasting style.

Formulated for all hair types and textures up to 3C, this luxe creme should be applied to damp, towel-dried hair prior to styling. Hair is left feeling soft and smooth, while our bond-building molecule adds strength from within. Botanical Repair™ Bond Building Styling Creme also protects hair from thermal damage up to 450°F.

Download the full press release here:

FY23 Botanical Repair Styling Creme recommended retail price 40ml €10,- and 150m €37,-l

^[1] Laboratory testing on tresses

^[2] Per ISO Standard 16128. From plant sources, non-petroleum mineral sources, and/or water.