Aveda launches precious shine oil concentrate that leaves hair 195% shinier instantly1
Available as from August 1st 2025
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Aveda’s Miraculous Oil illuminates hair, mind and spirit from the first drop
MINNEAPOLIS, MN (AUGUST 2025) — Aveda, the purpose-driven pioneer of plant-powered, high-performance hair care, is launching Miraculous Oil, a precious oil concentrate that indulges each strand in light-reflecting shine and immerses the senses in a calming aroma. Aveda’s exclusive Camelina oil ferment and pure botanical oils are masterfully alchemized in this luxurious one-of-a-kind formula that illuminates, softens and strengthens each strand to reveal hair's most brilliant potential.
Miraculous Oil results in 195% more shine instantly1, and leaves hair glossy, silky and 2X smoother with all-day frizz protection².
A BLEND OF TRADITIONS
Miraculous Oil features a blend of botanical oils, including Tsubaki oil and Daikon Seed oil, combined with Aveda’s exclusive ferment derived from Camelina oil. A hair care first, Aveda’s Camelina ferment is rich in omega 3, 6 and 9 fatty acids, and was created to help leave hair soft and smooth with radiant shine. Tsubaki oil, traditionally used to infuse hair with shine and softness, is harvested in part from lands including Jeju Island, a UNESCO World Heritage Site in South Korea. Daikon Seed oil, prized for its ability to condition hair and add light-reflecting shine, is responsibly sourced from a cooperative of 50+ local farms in America's Willamette Valley.
Download the full press release here:
Aveda Miraculous Oil Press Release NL
PDF - 155 Kb
AVAILABILITY
Miraculous Oil 50ml is available starting 1st of August in Aveda partner salons, in Douglas, douglas.nl, De Bijenkorf and debijenkorf.nl.
Recommended retail price €39,90.
1) Ex vivo testing on tresses vs unwashed hair.
2) Ex vivo testing on frizz prone tresses.
Packshot and lifestyle image for download:
