Aveda Launches New Nutriplenish™ Overnight Serum that Increases Hair Hydration by 2X in One Night¹

Vegan, 99% naturally derived², silicone-free formula restores lost moisture with vital nutrients instantly, overnight and over time.

Aveda, the high-performance vegan hair care brand with a mission to care for the world, has launched the new Nutriplenish™ Hydrating Overnight Serum, the latest treatment to join the brand’s award-winning Nutriplenish™ Collection. The silicone-free, 99% naturally derived² formula increases hair hydration by 56%¹ and replenishes lipids in just one night.

Nutriplenish™ Hydrating Overnight Serum is a lightweight, "pillow-proof" formula that absorbs into hair instantly, providing 8 hours of continuous hydration that results in hair that is both replenished and manageable. Created with a nutrient-rich superfood complex made with mango butter, organic coconut oil and organic pomegranate oil, the formula creates an invisible layer of power-packed nutrients for hair, restoring hydration to dry, brittle strands overnight.

Download the full press release here:

Aveda Nutriplenish Overnight Serum - recommended retail price 100ml €45Aveda Nutriplenish Overnight Serum_1

Aveda Nutriplenish Overnight Serum - recommended retail price 100ml €45. Available from May 2023.

Click here for more images.

[¹] Based on lab testing on tresses. ​
​[²] According to the ISO 16128 standard, from plant sources, non-petroleum mineral sources and/or water.