Aveda Expands Color Control™ Line with New Leave-In Treatments which Protect Hair Color for up to 12 Weeks
Available July 2023
Featuring high-performing botanical technologies, the Color Control™ Leave-In Treatments defend against the key causes of hair color fade.
Aveda, the high-performance hair care brand with a mission to care for the world, has expanded its best-selling, vegan Color Control™ franchise with the addition of the new silicone-free, 98% naturally derived[2] Color Control™ Leave-In Treatment, available in both Light and Rich formulations. The treatments help to protect color for up to 12 weeks[1] and leave hair soft, silky, smooth and full of radiance.
Aveda VP of Research & Development, Christine Hall, said, “Our new Color Control™ treatments feature cutting-edge plant-derived technology that works to protect color by defending against key causes of hair color fade, which are water and heat. The formula creates an invisible lightweight seal on the cuticle that lasts from wash to wash, utilizing a unique formulation that helps prevent color molecules from escaping hair, helping keep tones vibrant, color-true and luminous.”
Download the full press release here:
Aveda Color Control Leave-In Treatment Press Release NL
PDF - 191 Kb
Color Control Leave-In Treatment Light will be available for €35,5 for 150ml.
Color Control Leave-In Treatment Rich will be available for €35,5 for 100ml.
1 Ex vivo testing; hair washed with non-conditioning shampoo and leave-in treatment 36 times vs. untreated hair.
2 Per ISO Standard 16128. From plant sources, non-petroleum mineral sources, and/or water.