Aveda Embraces The Power of Every Drop

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Aveda, the trailblazing vegan hair care brand committed to global well-being, proudly announces its Earth Month 2024 initiatives under the theme "The Power of Every Drop." With a mission to care for the world, Aveda continues its legacy of sustainability by partnering with charity: water – a non-profit organization dedicated to providing clean and safe water to those in need – via three dedicated Earth Month programs.

In an exciting collaboration, Aveda joins forces with NYC-based Nigerian Artist Láolú NYC, renowned for his work with iconic brands and contributions to Beyoncé’s Grammy-winning album Lemonade. Láolú's Sacred Art of the Ori graces each bottle of Aveda's Limited-Edition Botanical Repair™ Overnight Hair Serum, creating a fusion of art and impact in the realm of hair care.

Download the full press release here:

Aveda's Limited-Edition Botanical Repair™ Overnight Hair Serum rrp €48

Aveda's Earth Month 2024 initiatives embody "The Power of Every Drop," highlighting the impactful ways individuals can contribute to global sustainability efforts. Join Aveda in making a difference, one drop at a time.

Aveda Limited-Edition Botanical Repair™ Overnight Hair Serum is available in all point of sales. Recommended retail price €48,-.

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