Aveda Develops Game-Changing Care for Curls and Coils, Made for Real Life

Available mid-May 2024

Aveda, the purpose-driven pioneer of plant-powered, high-performance hair care, announces the launch of be curly advanced™, a game-changing new lineup of products created specifically for curls, coils and waves.

Be curly advanced™ was developed to provide powerful, plant-powered solutions that addresses the specific needs of curls, coils and waves. These new, silicone free formulas were made for performance with every product clinically tested across all key indicators of curl performance – frizz protection, hydration, strength, shine and definition – to deliver transformative results without compromise.

Download the full press release here:

AV-Be-Curly-Advanced-Shampoo-rrp-€39AV-Be-Curly-Advanced-Conditioner-rrp-€46_50AV-Be-Curly-Advanced-Co-Wash-rrp-€52

AV-Be-Curly-Advanced-Intensive-Curl-Perfecting-Masque-rrp-€62AV-Be-Curly-Advanced-Curl-Perfecting-Primer-rrp-€46_50AV-Be-Curly-Advanced-Curl-Enhancer-Cream-rrp-€36AV-Be-Curly-Advanced-Coil-Definer-Gel-rrp-€36

BBB24_5874_r1_VerticalScreenBBB24_9112_r3_VerticalBBP24_1099_R6_MobileBBP24_1099_R6_VerticalScreen

Aveda be curly advanced™ is available in mid-May 2024.
​​
​Recommended retail prices:
​Aveda be curly advanced™ Shampoo €39,-
​Aveda be curly advanced™ Conditioner €46,50
​Aveda be curly advanced™ Co-Wash €52,-
​Aveda be curly advanced™ Intensive Curl Perfecting Masque €62,-
​Aveda be curly advanced™ Curl Perfecting Primer €46,50
​Aveda be curly advanced™ Curl Enhancer Cream €36,-
​Aveda be curly advanced™ Coil Defining Gel €36,-

Packshots and lifestyle images in high resolution: