Aveda Debuts the AWE Collection by the Aveda Global Artistic Team 

Aveda presents AWE, a stunning collection crafted by the Aveda Global Artistic Team that celebrates the profound influence of hair. In a world marked by hurried moments, AWE emerges as a gentle, enduring thread that brings us to the present, allowing us to cherish and connect with ourselves and those around us. This meticulously curated collection draws its inspiration from the marvels of nature and deeply personal moments of self-expression. AWE is more than just a collection of exquisite hair, high-style cuts, colors and styling; it is a way to create extraordinary experiences that will truly inspire awe. ​ 

The Aveda Global Artistic Team collaborated closely with each model to create a look reflective of their inner spirit. No two cuts, colors, styling techniques or product combinations are the same. Whether it’s short and textured, sleek and blunt or layered and curly, each look was created using Aveda’s high-performing, 100% vegan color and styling products, resulting in a look that is genuinely tailored to each individual’s personality. 

In the words of the Aveda Global Artistic Team, "AWE has the power to inspire and connect us, not just to the vast universe, but to ourselves and the people around us. In a time of rushed, fragmented moments, AWE is the slow and steady connector. It brings us into the present moment and makes us grateful to be there. As a result, we are less anxious and more open to it – and each other. We believe in the power of AWE to transform the ordinary and ignite the extraordinary." ​ 

The collection features five remarkable models, each showcasing their unique style, highlighting the versatility of Aveda's approach to haircare and artistry. 

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