Aveda Continues its Mission to Protect and Provide Clean Water with Annual Earth Month Campaign

Available now

This Earth Month, Aveda, the purpose driven pioneer of high-performance, plant-derived hair care, aims to change worlds with clean water through its support of global nonprofit charity partner, charity: water. Since 1999, when Aveda first launched its annual Earth Month campaign, the brand has raised more than $72 million for hundreds of global and local organizations, providing clean water to more than 1.5 million people and protecting thousands of local watersheds. Together with charity: water, Aveda focuses on providing clean water, sanitation and hygiene to people in need during Earth Month 2025 and beyond. With access to clean water nearby, communities are healthier and have more time to go to school or earn an income.

LIMITED-EDITION BOTANICAL REPAIR™ BOND BUILDING STYLING CREME

For this year’s Earth Month campaign, Aveda will be selling its Botanical Repair™ Bond Building Styling Creme – a multi-benefit styling cream that adds flexible hold and smooths frizz while building bonds for stronger hair – in a limited-edition 100ml size featuring special packaging designed by artist Melissa Koby (@mkoby_). $15 from each sale of this limited-edition product (SRP €29,90) will go directly toward funding clean water projects with charity: water.

“When creating this design, I drew great inspiration from the visual representation of water’s natural movement, hopefulness, and connection – all of which I feel embodies Aveda’s Earth Month mission,” shared Melissa Koby.

Download the full press release here: