Aveda Announces Contrast: A Collection by Luis Gonzalez, Aveda North America Artistic Director, Color

Celebrating Aveda’s global artistry merged with elite custom hair color and Vegan products, the collection introduces cutting-edge color trends and techniques

May 2024

Aveda unveils its latest artist collaboration and collection, Contrast, in partnership with renowned artist, Luis Gonzalez, Aveda North America Artistic Director, Color, and Creative Director and Owner of VIDA salon in Denver, Colorado. Contrast is a collection that pushes the boundaries of hair color, weaving together the essence of nostalgia and innovation.

Inspired by a fusion of muted vibrants and the bold starkness of black and white, Contrast captivates with its juxtaposition of primary and secondary tones. Gonzalez joined forces with Aveda SVP, Global Professional Artistry, Antoinette Beenders who acted as creative director on the campaign to bring these color trends and techniques to life.

Download the full press release here: