Aveda | Introducing Invati Ultra Advanced™ Collection for Thicker, Fuller Hair
Available now
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Aveda Celebrates a Breakthrough for Thinning Hair
Thinning hair and hair loss are growing concerns among women and men globally, so Aveda’s highly dedicated team of scientists – including biologists, pharmacognosists and analytical chemists – are continuously researching how best to address these issues. With more than two decades of rigorous scientific research and an 8-year collaboration with world expert authorities in skin and hair biology, Aveda has unveiled an innovative solution for thinning hair, now available in a new collection.
Introducing Invati Ultra Advanced™, a high-performing, multi-step system featuring a new and exclusive triple-action Follicle Vitality Complex. Designed to be a solution for both women and men with all types of thinning hair, this 94%+ naturally derived¹, vegan collection fortifies strands to reduce hair loss by 77%² when using the Invati Ultra Advanced™ 4-step system, and instantly thickens hair up to 11%³ so you feel like you have 11,000 additional hairs on your head⁴ when using the Invati Ultra Advanced™ 4-step system plus Invati Ultra Advanced™ Thickening Foam. With the formidable efficacy of the NEW Invati Ultra Advanced™, you’ll feel the power of thicker, fuller hair.
Download the full press release here:
Aveda Invati Ultra Advanced Collection PressRelease_NL
PDF - 990 Kb
Available as from Mid-September, 2024.
Aveda Invati Ultra Advanced™ - recommended retail prices:
Invati Ultra Advanced™ Exfoliating Shampoo: light - 50ml €12,-.
Invati Ultra Advanced™ Exfoliating Shampoo: rich - 50ml €12,-.
Invati Ultra Advanced™ Thickening Conditioner: light - 40ml €12,-.
Invati Ultra Advanced™ Thickening Conditioner: rich - 40ml €12,-.
Invati Ultra Advanced™ Revitalizing Scalp Serum - 30ml €12,-.
Invati Ultra Advanced™ Fortifying Leave-In Treatment - 45ml €12,-.
Invati Ultra Advanced™ Thickening Foam - 25ml €12,-.
1) Naturally derived across the franchise per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.
2) Reduction in hair loss due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4 Step System of shampoo, conditioner, serum and leave-in.
3) Ex vivo testing after using the Invati Ultra Advanced™ 5 Step System of shampoo, conditioner, serum, leave-in and foam.
4) On average, people have 100,000 stands of hair on the head.
Packshots in high resolution:
